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Communiqué
Communiqué 28: Media sachetisation is real, and product pricing in emerging markets shows it
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Strategy
Communiqué 28: Media sachetisation is real…
David I. Adeleke
Jun 7, 2022
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Communiqué
Communiqué 28: Media sachetisation is real, and product pricing in emerging markets shows it
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Notes
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How do you price media products in a market where food is the biggest competitor for every dollar?
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Communiqué 28: Media sachetisation is real…
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How do you price media products in a market where food is the biggest competitor for every dollar?