This is a beautiful read and it highlights how there is a lot of untapped potential in the Nigerian media space. With more innovation, I believe we would see a more positive change in the way Nigerian pop culture is projected. Well Done David🙌🏾, I am looking forward to the weekly newsletters
You know, this is quite interesting. However, you can see from the history the progression, changes, adjustment (and the financial outlauy that this must have requirewd over the years) you just detailed, that the Nigerian media market/industry is always willing to accomodate new entries. It just requires someone to take the walk witht the mindset that "this is a business and find ways to make it work" (as I noted in Communique #02).
Zikiko initially was off-putting to me. I found the articles rather mundane and pedestrian. But I soon warmed up to it due to their consistency. I still dont see them as true journalism, but, if The Sun can be that big on Yellow Journalism, then I'd gladly cheer Zikoko on. I like that you compare them to a "magnifying glass" because they touch on the most obscurely pervasive things in our society.
Its interesting that I worked with Fuad, briefly at Ringier. He came while I was moving out. But in my short time of knowing him he proved to be good at media innovation, content wise. Did a lot of good work at Ringier's Pulse. This brings to fore the fact that talent and funds can create media evolutions in the Nigerian market.
You're right. There's always room for innovation and exploration in media, especially in Nigeria. I don't think there's nearly enough of that, actually. That's what draws me to Zikoko. There's so much to understand about media innovation just by studying Big Cabal Media. I say that both as an observer and a former employee. I've learned over the years I've worked in the industry that innovation happens in the most unlikely places—case in point Pulse, which I will still write about eventually. Pulse changed the game in many ways that most people don't even realise. It's the same with Zikoko. There are more stories to tell, which means more work for me. But we will tell those stories. We will.
Ah, Pulse was a gamechanger. They came with better work environment and pay, more incentives and capped it with deliberate recruiting (stealing skilled staff and paying them by skill rather than age/degrees/experience). It worked: innovation upon innovation helped them become a pan-African brand. Leaving was hard in many ways. Leo, the GM, is a young and extremely smart individual. He should be thanked for how he stirred the news media waters in Nigeria.
I will be available to offer my two kobo on any topic you would want to explore next.
Glad I jumped on your email list. Never a bad time reading anything here.
This is a beautiful read and it highlights how there is a lot of untapped potential in the Nigerian media space. With more innovation, I believe we would see a more positive change in the way Nigerian pop culture is projected. Well Done David🙌🏾, I am looking forward to the weekly newsletters
Thank you very much, David. I'm glad you enjoyed this.
Really interesting read!
You know, this is quite interesting. However, you can see from the history the progression, changes, adjustment (and the financial outlauy that this must have requirewd over the years) you just detailed, that the Nigerian media market/industry is always willing to accomodate new entries. It just requires someone to take the walk witht the mindset that "this is a business and find ways to make it work" (as I noted in Communique #02).
Zikiko initially was off-putting to me. I found the articles rather mundane and pedestrian. But I soon warmed up to it due to their consistency. I still dont see them as true journalism, but, if The Sun can be that big on Yellow Journalism, then I'd gladly cheer Zikoko on. I like that you compare them to a "magnifying glass" because they touch on the most obscurely pervasive things in our society.
Its interesting that I worked with Fuad, briefly at Ringier. He came while I was moving out. But in my short time of knowing him he proved to be good at media innovation, content wise. Did a lot of good work at Ringier's Pulse. This brings to fore the fact that talent and funds can create media evolutions in the Nigerian market.
The
You're right. There's always room for innovation and exploration in media, especially in Nigeria. I don't think there's nearly enough of that, actually. That's what draws me to Zikoko. There's so much to understand about media innovation just by studying Big Cabal Media. I say that both as an observer and a former employee. I've learned over the years I've worked in the industry that innovation happens in the most unlikely places—case in point Pulse, which I will still write about eventually. Pulse changed the game in many ways that most people don't even realise. It's the same with Zikoko. There are more stories to tell, which means more work for me. But we will tell those stories. We will.
Ah, Pulse was a gamechanger. They came with better work environment and pay, more incentives and capped it with deliberate recruiting (stealing skilled staff and paying them by skill rather than age/degrees/experience). It worked: innovation upon innovation helped them become a pan-African brand. Leaving was hard in many ways. Leo, the GM, is a young and extremely smart individual. He should be thanked for how he stirred the news media waters in Nigeria.
I will be available to offer my two kobo on any topic you would want to explore next.