I've heard so many parents complaining about the lack of representation in kids' content available on TV and the cultural gap with African values there is definitely a huge market for targeted content. Let's see what will be the profitable business models....here come again the subscription question 🙂
Good bets but I have to admit that using the current context of the World Cup I'm a bit puzzled about how to make profits with official merch in our African markets
Thank you, Nancy. I can feel it too. For example, when I started working on the piece, they had about 22 million views and 60k subscribers on YouTube. Right now, they have over 39 million views and almost 100k subscribers. It's just a matter of time.
I've heard so many parents complaining about the lack of representation in kids' content available on TV and the cultural gap with African values there is definitely a huge market for targeted content. Let's see what will be the profitable business models....here come again the subscription question 🙂
I think licensing and merchandising are the best bets.
Good bets but I have to admit that using the current context of the World Cup I'm a bit puzzled about how to make profits with official merch in our African markets
I hear you. But don’t forget that the diaspora is a part of this equation too.
An interesting read as usual, David. I'm looking forward to see the exponential growth that Omo Berry would have. I can feel it!
Thank you, Nancy. I can feel it too. For example, when I started working on the piece, they had about 22 million views and 60k subscribers on YouTube. Right now, they have over 39 million views and almost 100k subscribers. It's just a matter of time.
Great reading as usual ♥️♥️♥️
Thank you!